Ahead of the Hack: Cybersecurity Trends for 2024 - TVG Tech

The Evolving Cybersecurity Landscape: Preparing for 2024 

As we edge closer to 2024, the realm of cybersecurity is undergoing rapid transformation. In an era where digital threats evolve as swiftly as the technology they exploit, staying ahead of the curve is paramount. TVG Tech, a leading consultancy in aligning IT strategy with business objectives, presents this comprehensive guide to the top ten cybersecurity trends for the coming year. This article aims not just to inform but to prepare businesses for the dynamic challenges ahead, reinforcing TVG Tech’s commitment to providing technical, financial, and business wins through cutting-edge IT solutions. 

Trend 1: Increase of Zero-Day Vulnerabilities in Extortion Attacks 

In 2024, we anticipate a significant increase in the use of zero-day vulnerabilities, particularly in extortion attacks. A “zero-day vulnerability” refers to a software security flaw that is unknown to those who would be interested in mitigating the flaw, including the vendor of the target software. These vulnerabilities are extremely dangerous because they can be exploited before the developer becomes aware of them and creates a patch. This makes zero-day attacks a formidable tool for cybercriminals, allowing them to infiltrate multiple organizations using a single, undetected vulnerability. Despite the challenges in identifying these vulnerabilities, their potential to cause widespread damage makes them a crucial focus for cybersecurity strategies in the coming year. 

Trend 2: Generative AI Impacting Email Security 

The rise of generative AI is set to reshape email security in 2024. Generative AI, particularly in the form of advanced language models, can craft emails that are incredibly convincing, making traditional phishing attacks more sophisticated and harder to detect. These AI-generated emails can mimic the style and tone of high-level executives, leading to more effective social engineering attacks. Understanding and preparing for this trend involves not only technological safeguards but also heightened awareness and training for employees to discern and respond to these advanced phishing attempts. 

Trend 2: Generative AI Impacting Email Security - TVG Tech

Trend 3: Widespread Adoption of Passwordless Systems 

2024 is likely to be a pivotal year for the adoption of passwordless authentication in enterprises. Moving away from traditional passwords, businesses are expected to embrace biometric methods like fingerprint and facial recognition. This shift is driven by the increasing ease of use and security offered by biometrics, which are less susceptible to theft and fraud compared to traditional passwords. Understanding this trend is crucial for businesses aiming to modernize their security practices and provide a more seamless, secure authentication experience for users. 

Trend 3: Widespread Adoption of Passwordless Systems - TVG Tech

Trend 4: Closer Collaboration among CSOs, CISOs, and CEOs 

The economic landscape of 2024 is expected to foster a closer working relationship between Chief Security Officers (CSOs), Chief Information Security Officers (CISOs), and Chief Executive Officers (CEOs). This collaboration is crucial in navigating tightened budgets and prioritizing investments in cybersecurity. It involves a strategic approach where CSOs and CISOs identify and communicate key risks and the most effective security measures to CEOs. Such collaboration is essential for creating a cohesive and efficient strategy that safeguards data and employees in both in-office and remote work settings. 

Trend 4: Closer Collaboration among CSOs, CISOs, and CEOs - TVG Tech

Trend 5: Proactive Security Tools and Technology 

In 2024, the focus on proactive security tools and technologies is expected to intensify. This proactive approach allows organizations to detect vulnerabilities and security gaps before they are exploited. Key areas include risk-based vulnerability management, attack surface management, and security posture tools for applications, cloud, and data. This trend underscores the need for businesses to be forward-thinking and adaptive, utilizing these advanced tools to safeguard their digital assets proactively. 

Trend 5: Proactive Security Tools and Technology - TVG Tech

Trend 6: Impact on Cyber Insurance Policies 

The cyber insurance market is anticipated to undergo significant changes in 2024. With the evolving cyber threat landscape, insurers are adjusting their underwriting procedures. Organizations that utilize certain vendors deemed risky by insurance carriers may face increased premiums or difficulty obtaining coverage. This shift highlights the growing importance of robust security postures and vendor assessments in securing favorable cyber insurance terms. Understanding this trend is crucial for businesses to strategically manage their risk and ensure adequate insurance coverage in the face of emerging cyber threats. 

Trend 6: Impact on Cyber Insurance Policies - TVG Tech

Trend 7: Cloud Security Trends 

2024 is expected to witness significant advancements in cloud security. Key trends include: 

  • Zero Trust: Adopting a Zero Trust architecture becomes crucial, involving continuous verification of all users and devices. 
  • Automation in DevSecOps: Integrating automation within DevSecOps enhances security efficiency and resilience. 
  • AI and ML in Threat Detection: AI and ML technologies are revolutionizing threat detection and response, offering predictive threat analysis and real-time responses. 
  • Secure Access Service Edge (SASE): SASE, which combines networking and security services, is essential for securing modern, distributed networks. 

These trends represent a strategic shift towards more integrated, intelligent, and proactive cloud security solutions. 

Trend 7: Cloud Security Trends - TVG Tech

Trend 8: Managed Network Security Services Trends 

For 2024, key trends in managed network security services include: 

  • Misconfigured SaaS Applications: There’s an expected rise in breaches stemming from misconfigured SaaS applications, highlighting the need for better SaaS security management. 
  • Resurgence of DDoS Attacks: The increase in DDoS attacks necessitates enhanced defenses against these pervasive threats. 
  • Network and Endpoint Convergence: The integration of network and endpoint security is accelerating, requiring a more unified approach to security. 

These trends underscore the importance of comprehensive, integrated security services for businesses to effectively protect against a diverse range of threats. 

Trend 8: Managed Network Security Services Trends - TVG Tech

Trend 9: SASE Solution Trends 

In 2024, Secure Access Service Edge (SASE) solutions are expected to see significant developments: 

  • Increased Cloud Adoption: As cloud environments become more complex, SASE will play a critical role in providing integrated network security services. 
  • Edge Computing: The growth of edge computing will drive the deployment of SASE solutions to secure distributed networks. 
  • Zero Trust and SASE Convergence: The integration of Zero Trust network access with SASE will provide consistent security across various environments. 
  • Advanced Threat Protection: SASE solutions will increasingly incorporate advanced threat prevention tools, becoming essential components of a comprehensive security strategy. 

These trends highlight the evolving role of SASE in modern cybersecurity architectures. 

Trend 9: SASE Solution Trends - TVG Tech

Trend 10: Third-Party Security Challenges 

In 2024, third-party security is set to remain a critical challenge for organizations: 

  • Targeting Vendors and Partners: Attackers may increasingly breach third-party entities like vendors or partner organizations, seeking access to larger networks. 
  • Varying Security Strategies: The different security strategies and infrastructures of third parties can open up additional vectors for attacks. 
  • Security Compliance and Evaluation: Developing security checklists and requiring evaluations for third-party associations will be essential to mitigate these risks. 

This trend emphasizes the importance of comprehensive security strategies that extend beyond an organization’s immediate network to include their third-party associations. 

Honorable Mentions 

  1. Regulations for IoT Devices: As IoT adoption continues to grow, we expect more regulatory scrutiny around security for connected and embedded devices. This trend highlights the necessity for cybersecurity-by-design standards in IoT devices. 
  1. Greater Emphasis on Identity Verification: With advancements in AI, identity verification will become crucial for ensuring the legitimacy of individuals in digital interactions, especially in remote settings. This includes leveraging technology for onboarding, account access, and liveness detection to combat AI-generated impersonation. 


As we navigate the complex and rapidly evolving cybersecurity landscape of 2024, it’s clear that being proactive, adaptive, and vigilant are key to staying ahead of threats. From the rise of zero-day vulnerabilities to the challenges posed by third-party security, the trends we’ve explored underscore the need for robust, innovative security strategies. TVG Tech remains committed to guiding businesses through these challenges, offering expertise in aligning IT strategies with business goals. For those seeking to transform their cybersecurity approach and stay ahead of the curve, we encourage reaching out to TVG Tech for a consultation, ensuring not just a technical win, but a financial and business win as well. 

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